After Klaire tried on a few dresses at her appointment, the shop’s creative director, Sudhey Reyes, broke in with a suggestion - a slinky, Champagne-colored dress that looked “like a piece of fabric, nothing special,” on the rack but transformed into a showstopper on Klaire. Graphic designer Carly Klaire heard about the One from a friend of a friend and felt relieved to discover it was well-stocked with unembellished but sophisticated dresses at relatively low prices, such as a simple shift dress from Sophie et Voilà ($1,500). Industry City is home to a West Elm outlet, the Nets’ practice facility, and the One Bridal Boutique, a simple salon stocked with wedding dresses from modern, minimalist brands like Halfpenny London and Lola Varma. When Anton asked to lower the waistline, Hirsch’s team didn’t just comply it “took care to make sure it hit in exactly the right spot,” which Anton says “took multiple iterations.” She gave the finished dress her highest possible praise: It was “extremely comfortable.” Hirsch helped her choose a dress with an empire waist, a décolleté neckline, and a flowing skirt. Anton explained her vision, stressing that her gown needed to match her “wedding shoe of choice” - white ballet flats. When Harling Ross Anton, co-founder of Nice Thing Going, came in for her appointment, Hirsch gave her a “hands on” experience. Alexandra Daddario wore a version of the “Scarlet” dress ($9,990) to her New Orleans wedding, and AnnaSophia Robb sported the “Anika” gown ($13,990) for hers. ![]() Her label, Danielle Frankel, doesn’t do sequins or over-the-top lace recent collections have instead leaned on corded lace, silk wool, and pleated tulle. 1401 ĭanielle Frankel Hirsch has built a reputation as the go-to bridal source for the kind of women who line up for a sample sale of The Row. Andreatta gown for her wedding the VP of experience at Ever/Body did wonder whether the sheer, ostrich-feather-festooned creation would give her mother a heart attack, but the Spina team could see what she had seen in it: It was a knockout.ĭanielle Frankel, 260 W. ![]() Years later, she says she has never seen a bride in something similar. She ended up with a pearl-encrusted dress from Budapest brand Daalarna Couture. The options struck Kyra Burner, senior director of guest relations at Major Food Group, as an antidote to the gowns she had seen at other bridal retailers. Its entire selection - which includes Santos Costura’s Grecian “Columbia” gown ($8,550) and Chana Marelus’s ethereal “Moor” dress ($9,500) - hangs on the floor in full view of the clientele. ![]() Most wedding-dress shops keep their gowns in a back stockroom, making even the savviest shoppers reliant on salespeople to interpret their likes and dislikes.
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