The current Natrue standard (version 3.8) describes this category as individual substances or mixtures of botanic, inorganic-mineral and animal origin materials with the exception of dead vertebrates that have been physically processed or extracted (or purified/further processed) with a substance as listed in one of the permitted processing agents in one of the annexes to the standard. Petro-chemically derived ingredients are explicitly pointed out as not of natural origin. as opposed to chemical processing) and chemically processed agro-ingredients (and individual parts) that are entirely derived from the previously mentioned. Natural ingredients here are water, minerals, ingredients of mineral origin as well as ingredients derived from agriculture that have been physically processed (i.e. The COSMOS standard uses the definitions “natural origin” and “NNI” (Non-Natural Ingredient) to define these categories. “Natural” ingredients according to individual standardsĭepending on which standard is applied, there may be slight differences in the definition of a “natural” ingredient. What is required in order to class an ingredient or a product as “natural” can vary according to which standard is applied. But not all definitions are strictly aligned with each other. Among them are definitions according to organizations like COSMOS, Natrue, and more recently the two part ISO standard 16128. In the world of cosmetics, ”natural” has been described by various standards. Following this definition, a cosmetic product or ingredient would never be able to bear the label “natural” as all products and ingredients would have been processed by human beings at some point. For cosmetics, “natural” does not always mean the sameĪccording to the oxford advanced learner's dictionary “n atural” means “existing in nature not made or caused by humans”. The allure of the connection to nature and its appeal as a benevolent force is easy to understand, but “natural” products come with their very own challenges that marketers, formulators and consumers should be aware of. With a green wave rolling through the cosmetics industry “natural” ingredients and products have experienced an incredible growth in popularity over the past years. What are the main caveats brands and consumers should look out for?.Common misconceptions around "naturals".What should "natural" product developers be aware of?.Challenges for formulations and products.For cosmetics, "natural" does not always mean the same.
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